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Physician peer influence affects repeat prescriptions: INFORMS Marketing Science

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How Social Networks and Opinion Leaders Affect the Adoption of New Products

by Raghuram Iyengar, Christopher Van den Bulte, John Eichert, Bruce West, and Thomas W. Valente
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2009 was an exciting year for Rivermark, named one of three most innovative companies by MedAdNews

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The Buzz Starts Here

News from the Wharton School, University of Pennsylvania

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News from the Marketing Science Institute

Opinion Leadership and Social Contagion in New Product Diffusion(08-120),
by Raghuram Iyengar, Christopher Van den Bulte, and Thomas W. Valente
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