Our proprietary Rivermark360™ Business Intelligence Technology is the cornerstone to understanding and activating thought leader communities of learning. This platform reveals the deep social network relationships that drive learning and influence brand preference at local, regional and national levels with full integration and centralization of client and medical data. We then identify the right time and optimal methods for targeting these local and regional sociometric Leaders for accelerated product acceptance, with measurable cost and resource efficiencies.
Our technology platform reveals scientific experts and clinical thought leaders across multiple “domains of leadership” and at ALL levels of the market, including:
Formal, Organizational Leaders
Elected, appointed, or employed in leadership roles within a formal organization (associations, societies, advocacy groups, guideline committees, academic chairs, etc.) and important for educational initiatives and disease or patient advocacy programs.
Subject Matter Experts
Publish extensively within a given therapeutic area and have established expertise within specific areas of medicine
Local and Regional Sociometric Leaders
Considered clinical experts by their peers and are frequently recognized as trusted discussion or clinical advice partners
Local Practice Leaders
Extensive experience by virtue of their practice size; not necessarily considered by peers as experts, may not publish, speak or hold a formal position of leadership; but who affect the behavior of others.