Bruce West, Principal

Bruce has 25 years of senior pharmaceutical management experience in all phases of product commercialization. As the Global VP of Marketing for Merck, Bruce led the global Cholesterol Reducer franchise for over 6 years, and has managed multiple products in the U.S. market, spanning numerous therapeutic categories. Prior to launching Rivermark, Bruce was responsible for medical education, the medical science liaison organization and advocacy development for the U.S. division of Merck. As an entrepreneur, Bruce has founded and launched two successful businesses serving the pharmaceutical industry with a focus on thought leader identification, strategy development and network research. He is an innovator in the industry in the application of social network research science as a means of uncovering informal peer-to-peer relationship networks that shape behavior and drive preference in the medical marketplace.